jcwrite

Sunday, April 01, 2007

This has nothing to do with the rp, but about my recent life.

March has been a very torturing month to me. There are soooo many activities we need to held, the student assosiaction is busy like hell. Moreover, I even joined the cheerleading contest. We have practices almost everyday. It was really tiresome but fun. I know more about the freshman and sophomores and I am glad I joined it.

The cheerleading ended this Wednesday. Our dept. won the 3rd prize. I cried at the moment while the host announcing the orders. I was so dissapointed cuz I think we are the best and we deserve the first prize. It's a pity that the judges don't see our good and choose the other. Anyway, we had fun during this whole month, I enjoyed it a lot. What's more important is the whole dept. came to cheer for us, it was really touching. It's like the thanksgiving in english department, we gather together and share the happiness together. I love it!

And I want to apologize to Doris, sorry I handed in all of my assignments so late. I will try to manage my time. Plus, hope you will gradually feel better.

All of my classes in this semester are more difficult than last semester, I have Shakespeare and postmodern. Total 19 credits! I do need to focus more on the studies and spend more time on reading. It's time to study!

oh. one more thing, our group for the e-magazine went to northeast coast this Saturday. We had fun there and need to quickly start organizing the content.

In the end, wish everyone has a good and relaxing time in spring break.

Works Cited List
below is the list
廖家儀. 品牌個性與自我建立之研究 –以名牌消費者為例- Taiwan:Taipei, 2003
Mullen, Johnson. The Psychology of ConsumerBehavior.Trans. 游恆山.
Taiwan:Taipei, 1996
Holdorf L. Rebecca. The Role of Teen Oriented Fashion Magazine Content on Clothing Purchase Behavior and Attitude of Adolescents and Teens.
2005. 28,Dec. 2006
http://dscholarship.lib.fsu.edu/undergrad/74/

I am still adding some other new sources to the works cited list.
I will post it once I finish it.

About my first-hand data collection plan, I prefer to use questionnaires.
I will design the questionnaires and try to find more and more interviewees as possible.
If time permits, I would like to interview an editor from one of the fashion magazines.
I think these methods will be enough for me to find my supportive evidences.

My rp will focus on the issue of how fashion magazines affect the consuming behavior
on female college students. I want to explore this area is because myself indeed love reading fashion magazine and I will buy 2 or 3 magazines in every month; while reading the magazine, I am aware of the marketing and advertising in the magazine. I think by keep promoting the products and posting the same product from a certain brand may have influence on the readers.
However, the readers' range is too broad, instead of analyzing the whole group, I put my focus on the female college students. One of the reason is that this group of consumers are closer to me. The other is, from my daily observation, female college students gradually have the trend to imitate the dress and style posted on the magazine. I found them become extreme enthusiastic about some certain products. Fashion magazine's influences are clear on them.
My research paper will begin with the introduction of two different styles of magazine. One is Japanese style and the other is Amerian style.Both trends have their own features and they become the mainstream of fashion magazines published in Taiwan.
Later on, I will talk about the causes of the effect. The obvious one is the affectionate phrases use in the magazine. It helps to idealized the product, and attract the customers to buy it.
Besides direct causes, there are two theories would support the fashion magazines do help the company to promote products and commonized the readers.
The conclusion will be calling readers' attention to stay awake to the info. posted on the fashion magazine and do not become the victim under the commonization of fashion magazines.

The whole paper will be more specific after I collect more information to support the thesis.
And also I will add the results of my first-hand data collections, hope this paper will be more concrete and persuasive.

Tuesday, January 02, 2007

This is my RP outline. Originally I was interested in exploring the relationship between prestige brands and fashion. However, during the process of gathering information, I found out the topic is too broad. So I changed it into discussing the relatioship between fashion magazines and consumers' behavior and attitude. Below is my outline.

Thesis Statement: Fashion magazines will influence female college students’ attitude and behavior on clothes and accessories purchasing.

I. Introduction and definition
A. Fashion magazines nowadays have already become a big and popular category
among magazines.
1. Japanese and American style fashion magazines are flourishing.
2. More and more kinds of fashion magazines are publishing.
B. Female college students’ highly dependence on fashion magazines.
1. A guide for how to dress and how to stay in fashion.
C. Definition of fashion magazines.
II. Exaggeration in fashion magazines.
A. Strong and affectionate phrases
B. Idealized the products.
III. Advertising in fashion magazines
A. Celebrities promotion
B. Advertises in the magazine.
C. Repetition and Classical conditioning model theories.
V. Decreasing multiformity and creativity among female college students
A. All in the same style
VI. Conclusion
Fashion magazines can be a good media to deliver fashion information to the public. However, the exaggeration and over-advertising in fashion magazines can lead to negative effects on people. We must be careful and objective while reading fashion magazines; otherwise we may also become the victim of fashion magazines.

Friday, September 29, 2006

Ring the bell. I still get many things to do!!!!!!!!!!!!!!!!!!